A Social Marketing Message …

For all of you concerned about promoting a book you have written or want to write , I thought you might like to see an article that ran in today’s Austin American-Statesman focusing on the value of social marketing, especially in the literary field.  The article, which ran in connection with this weekend’s Writers’ League of Texas conference held in Austin, also mentions Nettie Hartsock, book strategist, with whom I have had the privilege of working on the Journeys book.

Best wishes on anything you may be trying to promote or advance – Melody

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Giving Voice

In my book I talk about the incredible opportunity we have for giving voice to unresponsive dying people. While it is difficult to think about, I encourage you to have plans in place in case you need someone to be your voice for you.

Some suggested strategies include to:

1. Try to communicate as much as possible with your loved one so wishes and desires are known before someone becomes unresponsive

2. When unresponsive times occur, think about how you are going to give voice to your loved one. What should you be saying and to whom?

3. Make your funeral plans long before you die. Communicate the steps you have taken and the plans you want to your loved ones.

Playing the Hand …

Seldom a week goes by that I am not reminded of the inspirational life and words of the amazing Dr. Randy Pausch,  author of The Last Lecture.  What a blessing that Dr. Pausch’s classroom lecture to his students and colleagues at Carnegie Mellon was picked up by the media, and circulated across the country and the world.  Those of us who heard the story, followed Dr. Pausch’s life before his untimely death last year, and read the book by Wall Street Journal columnist, Jeffrey Zaslow, are better people for it!  Certainly my thoughts and prayers have remained with Mrs. Pausch and her children and family.  Hopefully they are doing well.

As a quick follow-up, Author Zaslow has a new book that I am looking forward to reading.  It’s called The Girls from Ames, the story of women and a forty-year friendship.  The Girls book was released earlier this year.  Perhaps you’ll enjoy reading it too.

In closing, here’s one of the many pearls of priceless wisdom from Professor Pausch: 

“We cannot change the cards we are dealt, just how we play the hand.”
—Randy Pausch

The Survivors Club – Another Resource

In keeping with the resources theme of my most recent blog, another excellent website I’ve become aware of is called the Survivors Club.  The mission of the Survivors Club is to serve as a resourse site for thriving and surviving.  It is another excellent website for individuals needing help, resources and direction for getting through tough times, whether they be end-of-life times; relationship changes; job losses or crises; health care needs; or any type of difficult situations.  Perhaps this site will be of help to you, and good luck on all your challenges!  As former Beatle John Lennon once said: “Life is what happens when you’re busy making other plans”.  Hang in there, Melody

Healthcare Resources – MSNBC

This week MSNBC has been running an extremely informative series on cancer via the Today show.  The resources and information contained in the series have been extremely helpful, relevant and enlightening.  Perhaps you would like to take a look at the website for the series, and gain some personal wisdom in case you have been unable to catch the television segments.  Best wishes always, Melody

Dr. Richard Frank’s “Fighting Cancer with Knowledge and Hope”

I’m very interested in seeing a copy of this book and would urge you as well to look for it as it’s written by Dr. Richard Frank, Director of Mid-Fairfield Hospice in Connecticut. Dr. Frank’s book titled, “Fighting Cancer with Knowledge and Hope: A Guide for Patients, Families and Health Care Providers” was published this month by Yale University Press.

The book and a short interview were featured this week on Boston.com and it sounds like it would be an extremely valuable resource for patients and providers.